Australia (May 25, 2022) – SX Global, the Australian company spearheading the FIM World Supercross Championship (WSX), today announced four of the 10 exclusive team licenses it will issue for its inaugural global championship. These independent teams were selected for their significant experience at the highest levels of professional supercross and motocross, and their ability to deliver strong competitive offerings across 450 and 250 classes. Manufacturer participation in the series is strong with up to six represented in the FIM World Championship. The four teams include American-based MotoConcepts Honda and Pipes Motorsports Group, along with France’s Bud Racing Kawasaki and GSM Yamaha.
A model unprecedented in supercross yet utilized amongst the majority of thriving sports leagues and motorsports series around the world, WSX features an exclusive team ownership structure that allows each team to increase its value over time, while also enabling a host of commercial opportunities on global and regional levels for international and local events. This unique model, combined with SX Global’s allocation of $50 million specifically for team and rider support over the Championship’s first five years, has driven widespread interest for the coveted 10-team allotment, as evidenced by more than 40 ownership applications submitted from suitors across the globe.
Over the coming weeks, all ten teams will be announced. The first four and team principles are broken down in greater detail below:
- MotoConcepts Honda – Mike Genova: At the helm of the MotoConcepts Honda team is a successful businessman, Mike Genova, who runs one of the top teams participating in the AMA Supercross championship in the United States. Regularly performing well in the series, Genova is a mainstay in the supercross world and currently works with talented riders, including Vince Friese and Justin Brayton.
- Pipes Motorsports Group – Dustin Pipes: Led by Dustin Pipes, who brings an extensive background in AMA Supercross and Motocross competition both as an athlete and team manager with Twisted Tea/HEP Motorsports, the Pipes Motorsports Group is supported by the power of Suzuki Motor Company in Japan and the ambition of bringing supercross racing to a truly global stage.
- Bud Racing Kawasaki – Stéphane Dassé: Bud Racing Kawasaki is one of the most faithful teams in the GP paddock (since 2007), present in the World-class and European Championship, featuring some of the sports hottest up-and-coming riders. As team principal, Dassé has amassed a long list of accolades, playing a key role in developing some of the most successful racers in the game, including Marvin Musquin, Gautier Paulin, and Dylan Ferrandis.
- GSM Yamaha – Serge Guidetty: Supported by Yamaha France, Guidetty’s team is one of two French racing teams participating in the FIM World Supercross Championship. A prominent supercross and motocross rider himself, Guidetty and the GSM Yamaha team are the current French Supercross Champions.
“All four of these teams bring a level of experience, credibility, and operational and competitive excellence, necessary to delivering the highest levels of competition to fans around the world; and we could not be more excited to award them licenses,” said Adam Bailey, managing director – Motorsport of SX Global. “As we embark on our inaugural pilot season, it’s critical that each of our teams bring a spirit of collaboration in the broader effort to drive our sport forward and expand its relevance across the globe, and that’s exactly the case for each of these teams and owners.”
“In order for any sport, or any business to grow successfully, financial structures have to establish wider-ranging revenue potential and overall returns for owners and investors. It’s a model that has proven successful for decades at the highest levels of professional sports, and yet it has not existed in supercross, and we are changing that,” said Tony Cochrane, president of SX Global. “For the first time, supercross team owners have a true investment platform, with the ability to increase the financial value and equity of their teams over time.”
This team announcement is just one of many ongoing development efforts that will continue to elevate and solidify the FIM World Supercross Championship. The Championship will feature a highly exclusive structure, with an unparalleled level of financial support for teams, including seed funding for every team awarded a license, appearance fees at every round, and logistics and freight support. In total, more than $50 million has been designated specifically for team and rider support over five years alone. The global series will feature the richest championship prize purses in the sport’s history, with a total of $250,000 up for grabs at each round.
The FIM World Supercross Championship will annually take place in the second half of the year, including up to four events in 2022, from late September through November. 2022 will serve as a “pilot” season, allowing the championship to establish itself and build momentum going into 2023. From 2023, and subsequent years will see the FIM World Supercross Championship expand annually between June and November, with up to twelve events in 2023.
About SX Global
Based in Queensland, Australia, SX Global is a collective of world-class sports marketing and entertainment experts who operate globally within the motorsports and entertainment industries. Considered the “founding father” of the modern era of Australian motor racing, Tony Cochrane leads the SX Global team as president, bringing more than 45 years of experience in developing and managing successful motorsports series and events. Managing Directors, Adam Bailey, a former competitive rider, and Ryan Sanderson, bring extensive proven experience in supercross event development, management, and promotion after five years of successfully delivering the largest action sports and supercross event in the Southern Hemisphere, the AUS-X Open.
