Scott Lukaitis

POWERSPORTS, MOTORSPORTS, AND RACING - MARKETING, MEDIA, AND MANAGEMENT - POWERSPORTS INDUSTRY PROFESSIONAL - PHOTOGRAPHER – WRITER - EDITOR AND CHIEF CONTENT PRODUCER FOR THIS AND SEVERAL OTHER WEB PROPERTIES.

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News

ROKiT Partzilla Racing Moves to Yamaha for 2027

ROKiT Partzilla Racing, led by PRMX owner Julien Perrier,...

News

Mayla Herrick Signs with SLR Honda Through 2028

From SLR Honda We’re thrilled to share that SLR Honda...

Privateer Vlogs

THE NEXT CHAPTER!

From Brian Medeiros on YouTube https://youtu.be/cAq_HoRmHiI?si=KY39gFf0EBFFgq11

Privateer Vlogs

Supercross in my backyard

From Konnor Visger on YouTube https://youtu.be/99k-KGoggro?si=63phSObTLatrfQB2

Marketing Tips

Leveraging Video, Photos, and Stats Without Being Salesy : Article 8

This article is a part of a ten article series, Racing with Intention. If a picture is worth a thousand words, a race-day video clip...

Marketing Tips

Posting with Purpose: A Weekly Content Plan for Racers : Article 7

This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements,...

Marketing Tips

What Sponsors Want: Positioning Your Value Clearly: Article 6

Let’s be clear about one thing:Sponsorship is not charity—it’s marketing. Read that again and be very clear. Sponsorship is a marketing expense meant to drive sales,...

Marketing Tips

Networking Like a Pro: Finding and Connecting with Sponsors: Article 5

This article is a part of a ten article series, Racing with Intention. LinkedIn is a networking tool—not just a publishing platform. And networking is...

Marketing Tips

The Story Telling Playbook – What to Share – Article 4

This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements,...

Marketing Tips

Creating a Personal Brand That Sponsors Want to Support : Article 3

This article is a part of a ten article series, Racing with Intention. Sponsorship is About Alignment, Not Just Achievement Too many racers think sponsorship starts...

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