Tag: Scott Lukaitis

Marketing Tips

How to Build a Professional Media Kit

A press-focused kit designed to help media outlets quickly understand your story, assess news value, and say yes to coverage. Purpose of a Media Kit A...
Marketing Tips

Maximizing Social Media for Racers: How to Create Real Value for Sponsors and Build Your Personal Brand

In today’s motorsports and powersports landscape, social media is not optional—it’s the fuel that drives your personal brand, influences sponsor value, and opens doors...
Marketing Tips

How to Get Local Media Attention for Your Racing (or Your Business)

If you’re trying to grow a racing program—or a small business—there’s one opportunity most people overlook because it feels too simple: local media. Not national....
Marketing Tips

Sponsorship Is a Partnership, Not a Handout

If you’ve spent any time in the paddock, inbox, or DM requests of anyone who works in motorsports marketing, you already know the pattern:...
Marketing Tips

The Power of Storytelling in Racing: Turning Your Passion into a Marketing Advantage

In today’s racing world—whether you’re turning laps on a motocross track, a dirt oval, or a road course—your story is one of your most...
Photo Galleries

Privateers of the Past – Unadilla 2018

A flashback to the Unadilla National in 2018. Here is a gallery of images of the privateers that competed. Photos by Scott Lukaitis / Lukaitis...
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