Scott Lukaitis

POWERSPORTS, MOTORSPORTS, AND RACING - MARKETING, MEDIA, AND MANAGEMENT - POWERSPORTS INDUSTRY PROFESSIONAL - PHOTOGRAPHER – WRITER - EDITOR AND CHIEF CONTENT PRODUCER FOR THIS AND SEVERAL OTHER WEB PROPERTIES.

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News

ISRT KAWASAKI: THE UNDERDOGS KEEP CHARGING

From ISRT Kawasaki Ironman Raceway was a special weekend for...

News

AEO Powersports KTM Racing Closes Out 2026 Pro Motocross Season with Strongest Results in Team History

Words and images courtesy of AEO Powersports - Images...

Privateer Vlogs

CLUB TALK | Out with MX, In with SMX – Hunter Yoder & Max Vohland | ClubMX

From ClubMX on YouTube https://youtu.be/mJssBhsZMZw?si=AktZvYnSTW-BKeJz

Results

Privateer Results – Pro Motocross Championship Series 2026

Results courtesy Pro Motocross – Lead image courtesy of Scott Lukaitis @lukaitis_photo 2026 Pro...

Marketing Tips

What Sponsors Want: Positioning Your Value Clearly: Article 6

Let’s be clear about one thing:Sponsorship is not charity—it’s marketing. Read that again and be very clear. Sponsorship is a marketing expense meant to drive sales,...

Marketing Tips

Networking Like a Pro: Finding and Connecting with Sponsors: Article 5

This article is a part of a ten article series, Racing with Intention. LinkedIn is a networking tool—not just a publishing platform. And networking is...

Marketing Tips

The Story Telling Playbook – What to Share – Article 4

This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements,...

Marketing Tips

Creating a Personal Brand That Sponsors Want to Support : Article 3

This article is a part of a ten article series, Racing with Intention. Sponsorship is About Alignment, Not Just Achievement Too many racers think sponsorship starts...

Marketing Tips