Tag: Scott Lukaitis

Racer Marketing – Is live video a part of your marketing mix?

In a previous post, we spoke about the way you look at racing and sponsorships and your racer marketing efforts. By looking at your...

Race Reports – Telling a Story

Monday morning press releases and race reports have been the cornerstone of race reporting for years. All of the big and most of the...

Racer Marketing – Monthly Newsletter

Are you providing updates to your sponsors on a monthly basis? Are you sending out a newsletter? If you’re not then, you absolutely need...